“Think of it as Glade air freshener for billionaires.” (Ralph Gardner Jr. – The Wall Street Journal). After writing a review for the new release from Fūm Fragrances titled “Jurassic Flower,” it was brought to my attention that Frédéric Malle has had a scent for many years called Jurassic Flower, and it’s based on a very similar concept — the ancient magnolia tree.